Have you seen the new Sun-Maid commercials? They feature a computer generated version of the Sun-Maid girl. Notice anything strange about her? Well, if not, you and I are in the same boat. Apparently, her thin, buxom appearance is causing controversy. One blogger has been quoted as comparing her to Julia Roberts in Amish attire. Even Sun-Maid executives admit to the departure from her more traditional look.
Here is a recent shot of her “traditional” look:
And here she is in the new TV spot:
Looks like she may have been working out, but it’s very clear that the TV girl is based on the package girl.
So, why the change? According to what I’ve read, Sun-Maid wanted to update her so that she would fit in with all the health food propaganda and look more in line with contemporary images of women. There is even talk of taking her into society and letting her do some normal things, like going to the gym or going shopping. (So easy the Sun-Maid girl can do it?)
So, why the hoopla? I’m not sure, but I think it’s because Americans are bored, but that’s an entirely different discussion.
Or is it? Everything is connected, after all.
